Hi, I’m Aiqi

I design intuitive experiences for legal tech

To design is to see
both the human
and the system

As a Paralegal turned Designer, I’ve experienced first-hand the stress and fulfillment operating within legal systems in the U.S. and China — from working late nights alongside attorneys on urgent trademark prosecution, to negotiating with county clerks for the records behind an insurance litigation, to translating for immigrant families fighting for their children's right to go to school.

I know when technology makes legal systems easier to deal with, and when humans should make the judgment.

Case studies of data and workflow apps

Examples from my past life designing enterprise software that help humans overwhelmed by datageddon and fragmented tools make informed decisions and develop shared understanding.

0→1 Product design

Increasing efficiency with human-in-the-lead

Problem

In response to GDPR, clients needed to adopt GeoLift methodology to choose campaign locations. Its command-line interface took Marketing Scientists 20+ hours to learn and run, and worked like a black box.

Solution

A no-code, self-explanatory workflow that runs in 10+ minutes and surfaces the model’s reasoning, so Marketing Scientists can discuss, compare, and make tradeoffs with clients.

Milwaukee, Orlando, Daytona Beach, Melbourne

Why these campaign locations?

Set parameters step, GeoLift no-code experimentation workflow

Generate step, GeoLift no-code experimentation workflow

Compare reasoning step, GeoLift no-code experimentation workflow

Review summary step, GeoLift no-code experimentation workflow

Increase in funding after MVP delivery50%

REDESIGN LEGACY APP

Closing the gap between Sales’ demo and Planners’ work

Problem

The legacy app was designed to help Sales tell the story. Clients were told that Planners would deliver their work in-app, but 70%+ of Planners still delivered in Excel and PowerPoints.

Solution

We understand real work is messy and different clients needs different levels of visibility, so we separated daily operations from the client-facing portal. I designed 10+ modules that pull data from Sales’ and Planners’ workspaces. Instead of piecing info together in Excel and PowerPoints, Sales and Planners can create custom workflows based on different client needs.